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Email Marketing Strategies for Beginners

Experts approve that a substantial part of planning the budget for your fiscal year involves planning your Marketing budget too. This almost seems like a battle or clash of the heavyweights. Here heavyweights refer to the old school thought of continuing with a manual resource of mail management vs the express, organized and systematic email marketing.

Most of the start-ups and business openers feel it’s easy to lose sight of the more pressing issue–whether to spend or not on email marketing since the Dollar is on the incline. In this article, we’ll a few interesting insights re-email marketing tips for beginners :

While it’s over three and a half decades deep-rooted, the medium of email marketing is still the most effective channel for making brand presence and generate leads online today. 

In this blog below, we share the advantages of joining hands with an email marketing service provider and share a few proven strategies to make your email marketing splendid and effective, even if you’re a beginner.

HandySends harness intelligent Email marketing traits

with optimum deliverables

Email Marketing has transformed smaller businesses into gigantic corporates. This medium of marketing has become your turnkey partner with an envisaged vision and unparalleled tracking and trend mechanism that offers the perfect solution for your organization in multiple folds.


Email Marketing firms offer services that incessantly cover the path for smooth technology fuelled with assurance across India aids in meeting your THOROUGH business essentials and offer development objectives for the innumerable platform and critical resolutions right from startups to new business initiators. 

Choosing the right email marketing brand works wonderfully and measures and accelerates your business to a level higher with our responsive processes and its bespoke marketing software and solutions. 

HandySends known for its exceptional Email Marketing is a preferred name for email marketing for a smaller business with a key emphasis on Tracking, marketing, Target, and the objective of brand presence.

Significance of Email Marketing Strategy

Email marketing is one of the most active and responsive marketing techniques and this has been proved by email marketing gurus and supported by various case studies. A few of the  inspiring marketing stats are listed below:

  • More than 3.6 billion email users are expected to upsurge by the end of 2020
  • Approx 69% of email users prefer communicating business through email
  • 78.6% of daily consumers receive launch and promotional emails from various brands and establishments
  • The nominal response and yield expected per USD$25 for invested money hence taking the number to 2,500% on a lower side.

Theses number depicts a great yield and hence for smaller business and upcoming businesses, email marketing offers overabundance benefits:

Listed below are some key benefits of email marketing for small businesses

  • Affordable–Email Marketing medium is considered the most affordable medium
  • Simple set-up–It has a simple setup and is highly praised by millions of companies across the globe.
  • Wide Network–As stated above in the stats, email is the most preferred means of communication (both business and personal), hence email Marketing hits the bullseye and hence addresses more than 75% of the globally educated population.
  • Right audience–It becomes easier to target the right audience for your brand since you will be identifying well in advance the specific group, study the demand trend, and hit the right inbox.
  • Promotional benefit-Emails and mailers are simple products to promote and also incorporate images, audio, videos, and even presentations to your target audience.
  • Strengthen Network–There is no other way we can enhance our network with our clients other than email marketing since the chain and scheduled marketing create a lasting impression and connects with the followers. 
  • Trend AnalysisThe dashboard will show us the weekly, monthly and past trends and one can plan the marketing calendar in accordance.
  • Generate leads and boosts Sales–All the above proves in black n white that email marketing is the right tool for smaller businesses to grow and make their presence known in the market. 

What are the key elements that one should keep in mind while designing an Email Marketing campaign

  1. Identify your Target Audience 

Who is your target audience?

When bulk emailing is done or Mass-mailing, it can reach customers all over the world but might not reach the audience you are targeting, hence the first checkpoint is to clearly define whom you want to target who will receive the promotions, email notifications, Email announcements, and more. 

  1. Set your well-planned priorities

What do you expect from the email marketing campaign? 

Try and define quantifiable objectives in terms of the deliverable, check-click-through rates, stress on the content right, and measurable parameters that will take the flight in radar-recognized and appreciated.

  1. Classify the requirement

Why do you need email marketing?

Unless you have clarity of your objectives, it will be extremely difficult for you to know your requirement. Brainstorm and plan your goals. 

  1. Create Lead Magnets 

Understanding Lead Magnets?

What are Lead Magnets, these are those adverts or promotions that attract customers and subscribers to your website, eg- a 50% discount on the purchase of products above USD$120?

These are freebies but useful as it hooks your visitors. The words used must be carefully selected since you want to make your subscribers so enchanted and thrilled that they will look forward to receiving future emails from your brand. 

  1. Check and Recheck your email List

Why do you need to check your email?

It is done to ensure your emails reach the right target audience, and the purpose is met. Try and encourage visitors on your website to sign up, this way you have access to the actual database, and since the first step of visiting your website is already done–all you need to do is move ahead with the set steps. 

  1. Study the Response 

What is the importance of studying response report when emails are already sent?

Now that you have done your Email Marketing, ensure the numbers are studied, so you can understand the trait and plan the next step forward. Numbers reveal facts and are the most dependable source. 

7) Match the trend and move on with the next scheduled plan.

Why is it important?

Audience segmentation is vital, the positive traits impact our success and the negative traits show us the way to customize content. Analyzing the behavior gives us a direction and creates a sales funnel with a specific product.

How important is it to schedule your email Marketing?

Email marketing strategy demands extreme meticulousness. One needs to maintain extreme precision as to how to handle channels and their communication, which reflects in our content and action. Ensure the process is segmented, periodical, and tasked. 

It is important to maintain a calendar schedule and the right rhythm, since this is the only way to keep your subscribers engaged and won’t make you feel too In case you have a special announcement to make, you can extemporize and send an unintended email to let the audience know about your news.

Timing is important whilst planning an email marketing schedule. National Holidays, Festivals, Weekends (especially Sunday morning) is a strict No since these are a time when business emails lose context, no matter even if you are a VP or a Sales Head, you won’t like to open your email box on such a day.

Research reveals the best time to target email marketing is mid-week (either Wednesday or Thursday) No one skips emails on these two days, even Tuesday and Friday look good, but stand a second chance. Mails must be sent in the morning or maximum by 11 Am else plan it for the 3:00 Pm to 4:00 PM slot if you want to play safe.

We will keep you updated on the latest happenings and interesting articles…

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