Do’s and Dont’s of Email Marketing
Despite the potential, we at times take this lightly. Email marketing is one of the most effective marketing used by 87.5% of businesses, enterprises, and service providers to send and…
Email deliverability Do’s and Don’ts
As email service providers, we often discuss the email statistics and spend hours tracking its metrics, so we can analyze our strengths, weaknesses, opportunities and yes you got that right…
SMTP or API | Which one would you choose to send emails to?
What’s your choice? Option to select gives facilities the power to differentiate and the ability to judge. In general use, there are 2 choices and each has its advantages and limitations.…
What is the return path & how it works
Understanding Return-Path The word might sound intimidating, but brings with it an assortment of email adventure. The word return means “on its way back” usually back to the starting point.…
SMS and Marketing Email integration
Combining integration into progress and development into dollars and cents, the global dynamic market is expected to grow at a compounded annual rate of around 34%. There has to be…
What is Email API & How it Works
Basics of API The word API is a term that stands for "Application Programming Interface." Simply think of it as a fashion catalog. The catalog offers several design options you…
Interactive Elements in Email Template
Have you attended a marketing conference in recent times, you must have come across some of the innovative technologies which are a delight for the recipient and show positively on…