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Avoid Getting Your Messages Caught in the Spam Folder

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How to Avoid Getting Your Messages Caught in the Spam Folder

One of the reasons that people choose HandySends is that it allows users to reliably deliver content to their customer’s inboxes. However, the ability to get messages to where they need to also relies on how well our HandySends customers set up and maintain their email lists.

This post will cover some of the ways you can avoid getting your message lost in the abyss of the spam folder. In particular, we’ll look at the following tips:

  • Create your own email list
  • Ask customers to double opt-in to your messages
  • Warm-up your IP
  • Send valuable content
  • Monitor results with HandySends analytics
  • Clean up your email list
  • Avoid blacklists

Create your own email list

It is extremely important that you create your own targeted audiences for sending messages. Here are some things to avoid in order to not only make sure your messages are delivered but that you aren’t blacklisted from sending as well. You will want to make sure that you avoid:

  • Renting, purchasing, or co-registering an email from a third party
  • Sharing or using a shared list with a partner
  • Scraping emails—if you’re using a robot to collect emails, known as email harvesting, this practice puts you squarely into the spam camp. Never do it!

For more information on how to build your email list, check out HandySends’ post on how to organically build your email list.

Confirm that your users want to opt-in to your messages

When people subscribe to your list, it is a good idea to have them follow a double opt-in process where the user confirms that he or she wants to subscribe before receiving messages. The double opt-in is typically handled from your side. If you are a non-programmer and want to add double opt-in functionality, there might be other ways to do this with widgets and other plug-ins. For example, WordPress provides a subscription widget that will integrate into your WordPress site.