Today, we'll talk more about integrating SMS into a markcom strategy that will help reach more customers.
Email marketing and communications can be an effective tool for your business. But what if it’s not reaching as many people as you want to reach or doing it as effectively as you would like? This is where SMS marketing can complement your email outreach and make sure your communications reach your clients.
Let’s face it. Your customers probably receive a lot of email already. They also may not use other platforms you are using for marketing, such as Facebook. Your transactional emails, such as password resets or appointment reminders also might get lost in the spam folder. By using SMS, you have yet another option to reach your customer and make sure vital information doesn’t get lost.
You might already be using a tool that will allow you to integrate SMS messaging. You might add a shortcode prompt (your SMS phone number) to an email campaign to drive customer interaction. You might also integrating via an SMS API. However you integrate SMS messaging, you should be sure to make sure that the message is clear and succinct. It might be convenient to reuse your email message you are sending out, but it might not be clear to the user, as the text limitations might cut off vital information.
If you’re not currently integrating an SMS strategy into your marketing campaigns, consider some ways it might help reach more customers. We’ve outlined a few effective uses of SMS to consider:
Creative tactics like these provide marketers with new opportunities to initiate and continue rewarding customer conversations. If you currently are not using SMS in your marketing campaigns, you can check out Twilio’s SMS tool and can currently send 500 messages for free (https://bit.ly/2NmPLFR).
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